Leading multi-specialty hospital in Wayanad dedicated to providing good medical care for all. Fatima Mata Hospital Kalpetta has a strong reputation in the community for its high-quality medical services, and its brand identity reflects this reputation.
They need to focus on its commitment to providing compassionate and patient-centered care, as well as its state-of-the-art medical facilities and technology. This branding helps to differentiate Fatima Mata Hospital Kalpetta from other hospitals in the area and reinforces its position as a leading healthcare provider in the region.
Establishing a Unique Brand Identity: They were looking to differentiate itself and establish a unique identity that reflects its mission, values, and commitment to patient care. So we suggested improving their social media presence. Improving Brand Awareness and Recognition was their first priority. So we choose strategies like a content-based approach where people engage more in health-related articles and videos than just promotions and it worked out well.